Author: dd_awd

Voice Search and its Impact in 2022

Voice Search and its Impact in 2022

As we enter a new decade, it’s important to reflect on the past and look ahead to the future of SEO strategy. And one of the biggest changes we’re likely to see in the next few years is the rise of voice search.

Voice search is already having a major impact on SEO. In fact, today, current statistics show that 41% of adults use voice search at least once per day and that number is expected to grow rapidly in the coming years. As more and more people use voice assistants like Siri and Alexa, they’re turning to them for everything from simple Web searches to complex commands.

This shift represents both a challenge and an opportunity for SEOs. On the one hand, it means that businesses will need to optimise their content for voice search to stay relevant. But on the other hand, this opens new opportunities to capture more organic traffic and improve your rankings.

So how do you adapt your SEO strategy to accommodate voice search? Here are the top 10 tips:

1. Create longer, more conversational content.

When people use voice search to look for information online, they’re usually searching for something that sounds natural when spoken out loud. This means that the most effective way to optimise your content for voice search is to create long-form articles that read like actual conversations – with lots of natural languages, conversational tone, and relevant keywords.

2. Include question words (“who,” “what,” “when,” etc.) in your content.

One of the key features of voice search is that it allows users to ask questions as they would naturally speak them to a friend or family member. So it’s important to include question words (“who,” “what,” “when,” etc.) throughout your content in order to make it more voice search-friendly.

3. Use structured data to help search engines understand your content.

Structured data is code that you can add to your website to help search engines better understand the content on your pages. This is important for voice search because it allows search engines to provide more accurate results when users ask questions.

4. Optimise your site for mobile devices.

Most voice searches are conducted on mobile devices, so it’s important to make sure your website is optimised for mobile. This means having a responsive design, fast loading times, and easy-to-use navigation.

5. Claim your business listing on Google My Business.

Google My Business is a free listing service that allows businesses to manage their presence on Google Maps and Search. Claiming your listing can help your business rank higher in search results and appear as a “Voice Snapshot” on mobile devices.

6. Include local keywords in your content.

When people use voice search to look for nearby businesses or services, they often provide more detailed information than they would be using traditional text-based queries. To optimise your site for local voice search, including city and state names in your content, as well as other relevant keywords like “near me” or “close by.”

7. Optimise your images with alt text.

In addition to traditional text-based content, many websites now also include a lot of images. And since Google can’t “see” images as humans do, it relies on alt text to understand the content of your images. So, when you add alt text to your images, use relevant keywords and include natural language.

8. Add videos to your site.

Video is becoming an increasingly important part of overall SEO strategy, and this is especially true for voice search. This is because people often use voice search to find how-to videos and other types of video content. So, if you want to rank for voice search, make sure to include videos on your site.

9. Use natural language throughout your site.

When people use voice search, they tend to use natural language rather than keywords. So it’s important to use natural language throughout your site – in your titles, Meta descriptions, and header tags, as well as in the body of your content.

10. Monitor your voice search rankings.

Just like with traditional text-based SEO, you need to track your voice search rankings and identify any areas for improvement. There are several different tools that you can use to monitor your presence in voice search, including Google Search Console, SEMrush, and Moz.

And with these 10 simple tips for optimising your site for voice search, you’re sure to see improved rankings as more people rely on this fast-growing technology to find the information they need.

If you want to learn more about how to optimise your site for voice search, or if you need help with any other aspect of your SEO strategy, contact our team of experts today at Australian Website Development. Speak to real people and not salespeople – make a difference in your website today!

Ballina Web Design to Improve your Business

All businesses face competition, and this is no exception if you’re a business in the Ballina region. From many consumers they are normally confronted with the dilemma of deciding where to patronise and this is where a smart business owner stands by engaging a Ballina web design company to build a brilliant website. To increase the chances of your customers choosing you over your competition requires an appealing and interactive website. It doesn’t matter what type of business you are in or it’s size, our mission is to support you with the knowhow and to design and deploy a custom built website that suits specifically and integrates your business brand.

Apart from being present on social media, small, and medium sized business also requires a customised website, well-tailored to drive new traffic and ultimately direct that traffic to your Ballina business location. A smart digital presence affords you as an online business increased site traffic translating into sales growth.

Custom Made Websites by Ballina Web Design Professionals

Our assurance at Australian Website Development to you is that we’ll use our digital expertise and integrate the latest online marketing strategies to grow your business. Coupled with our amazing graphic design skills we ensure that your website is as interactive as possible to drive traffic to you. Our amazing SEO knowledge and Search Engine Optimisation plans guarantees you page one Google rankings which in turn translates to more visitors and higher sales.

The Ballina region has seen Australian Website Development grow from our inception in 2008. This journey has seen a tremendous improvement in the world of technology, and we have grown with it. We use advanced technical developers to create your business website  we optimised them for smartphones and iPads for that seamless and fast browsing experience. We guarantee our presence through the entire process and recommend tactics to drive even more traffic to your website.

Refunds Up for Gabs for Small Businesses with a Digital Presence

Want your money back for the next project?

Josh Frydenberg

The 2022-23 Australian Federal Budget came up with goodies – small enterprises that use a digital presence and include website design qualify for tax reimbursements of up to $100K which translates to a massive 120%.

The tax rebates are what Treasurer Josh Frydenberg announced as a portion of the Technology Investment Boost. Small enterprises that invest in various technologies such as websites, cyber security and online payment methods stand to benefit from the tax deduction and up to $100k investments per year will cap it all.

As Treasurer Josh Frydenberg said it is quite costly for small businesses to go digital hence the government mitigating that with unprecedented bonus deductions. “The measures are meant to help small businesses become more competitive and fight for their rightful place at the top” – added Treasurer Josh.

How it works, you may ask?

Well, this measure is applicable to cash expended in the duration beginning from 7.30pm AEDT 29 March 2022 to 30 June 2023.

A small business can use the usual 2021-2022 tax return to claim both the eligible expenditure and the further 20% bonus deduction.

Effective 1 July 2022 until 30 June 2023 the small business can deduct the 120% from the eligible expenditure.

Where does Australian Website Development come into this?

It’s simple. We create amazing websites. We have been doing so for ecommerce and small businesses and tailor-make the websites and provide high end SEO services. We also advise small businesses in Ballina on latest digital marketing trends to drive more traffic to their websites

Take advantage of these unprecedented rebates!

What to do Next?

We recommend you get in touch with us for a free consultation or book a free consultation using our virtual calendar. Let us discuss how we can incorporate the available digital services to grow your business – and earn you tax refunds.

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ATO $20,000 Tax Break for

Website ranking is obviously a big concern for any business regardless of its size. Maintaining a website’s good ranking is precisely why businesses like to hire an SEO company. The leads and sales your business generate all depends on where you rank in the search engine. But, the harsh truth is, when it comes to SEO things are extremely uncertain

One day everything is going great, and the next day – your rankings have suddenly dropped. When faced with such situation, it’s only natural to wonder – ‘why did this happen with me’? But, don’t panic. Because, there are ways to make things work.

This blog will help you to understand the common reasons behind sudden drop in a site’s ranking and how to fix /prevent that from happening in the first place. Here are some common reasons for an instant decrease in your website rankings and what strategies and precautions every SEO services company can follow to fix the situation:

1. Algorithmic and Manual Penalty Ranking Drop

Usually, a manual penalty rank drop happens within a night. When your website drops minimum 10 positions for a number of keywords, it’s usually due to a penalty. Algorithmic penalties are automatic and discharged with Google Updates. There can be many reasons behind that like spam generated by users, hacked websites, thin content, cloaking, and unnatural backlinks.

Identifying and recovering from Google Penalties

To understand the reason, firstly, you need to check the Google Webmaster Tools account. There you can find the messages or notifications sent by the Google related to the manual actions applied against your website. Check the menu of website messages to find out the issues detected by GoogleBot.

Once you’ve found the Google penalties applied to your website, accept them, and research how to solve them. The first thing you need to do is what harmed your site. If the issue is related to on-page then that look for duplicate content & linking. If it is an off-page issue, it might be due to unnatural linking. Remove those links present in the content. Regaining your position back can take some time so be patient.

Preventions against Google Penalties

Every online marketing company should keep a regular eye on its site’s ranking. Monitor the links continuously. You can do so on search engines like Yahoo & Bing. Regular monitoring helps detect if something is wrong and you can fix it in time to avoid unpleasant situations.

2. The role of Competitors

When you get outranked by a rival, you will see a little drop in the ranking. Whenever something like this happens; the position of your rival’s website changes while others remain in the same position.

How to identify this issue?

Be aware of your competitors’ activities on social media accounts and websites to keep yourself updated.

How to prevent this?

Analysing your rivals’ moves can let you understand what can be their next step. Try to know their link building tactics and content strategies. If they are growing steadily, it means their strategies are effective. Understand them closely and mould your tactics accordingly.

3.The loss in links – it can be a little or big drop in ranking

The velocity of links changes suddenly as you lost your inbound links from your profile.

How to identify & solve?

Check the list of links in your profile and determine how many links you’ve lost in the last 3 months. If the list is huge then it is indicating a decrease in the ranking. If the links are removed by the webmaster intentionally then it can be a red flag to Google that abstracted links were unnatural.

How to prevent this issue?

Every internet marketing company should use specialised software to track the links a website has lost and monitor link velocity. By doing so, it will know the issue before it becomes worse.

5. Google Flux

It can be a big or slight decrease depends on the situation. This is something over which you have no control. Such problems are quite volatile and unpredictable.

How to identify?

It is very difficult to find out this issue. Make sure that everything is okay, like:

  • No internal linking problems
  • Zero on-page issues
  • No known Google update that might have affected the ranking
  • No issues from competitors

There is no surefire way to solve this type of situation. Do your job properly and you will be back on the track soon.

How to prevent?

As you read, you don’t have any control over Google fluxes. So you can’t do anything. It is very normal for any website. If there is a flux, you will be back automatically.

6. Negative SEO

Negative SEO activities are usually a work of a rival site and can involve a number of things.

The activities involved in negative SEO are:

  • Building spammy links for the site
  • building unnatural linking to the site
  • site hacking
  • content scraping, etc

If the issue is related to backlinks, the best way is to verify the spammy links generated for your site. Work on them and check your profile for new & suspicious links in SEO SpyGlass.

If the problem is content scraping, then an effective way to deal with the situation is to file against the scraper by using copyright infringement report of Google. To play safe, get in touch with the best SEO company in your vicinity and they’ll do the needful.

How to prevent?

You must perform back link audits regularly to defend your site from sudden drop in the ranking.

These can be some of the reasons for sudden drop in a site’s ranking. But, if handled well, they can raise your traffic and ranking. Although all the issues can be fixed, but it’s always best to practice preventive measures.

Google Rankings Dropping

Website ranking is obviously a big concern for any business regardless of its size. Maintaining a website’s good ranking is precisely why businesses like to hire an SEO company. The leads…